How I Will Be Rich

This is another tip that I really feel can help make a person successful. You’ve got to make other people feel important. Every person on the planet wants to feel important. Have a philosophy in life that everyone that you come in contact with is important. It can go a very long way. If you are in business and you make every customer feel like they are your most important client, you are almost guaranteed to have a repeat customer. If you walked in to a store and the store’s clerks didn’t give you the time of day, would you feel comfortable returning? Of course not, you want to go somewhere that you felt your business is wanted.

This concept does not just apply to business. An excellent book, called The Magic of Thinking Big by David J. Schwartz, told a little story that describes my point perfectly. He told a story of a bus driver that wasn’t really the nicest guy. He would constantly pull away from the bus stops with people running towards the bus who were a little late. He, for the most part, had no mercy. If you were late to the bus stop, you missed the bus. There was one man, however, who would always sit up in the front seat of the bus and talk to the driver. He would talk about how hard the bus driver’s job must be and how he really respected the work that he did. He really talked up the bus driver’s job and really made him feel important. Because of this, the man never missed the bus, even if he was running late. He was the one man who made the bus driver feel important and in return, the bus driver always made sure he made the bus.

In the business world, the best sales representatives are the ones that can make their clients feel important. I’m in the shutter industry. In this industry, I get people selling me lumber, paint, hinges and various other components. Some people are surprised to learn that I don’t always go with the cheapest components. It means a lot to me to purchase from the people I most like dealing with. If a company tries to make me think that we need them, I’m almost instantly turned off. When a company makes me feel like I’m their most important client and they will do anything they can to keep me, they’ve usually got me locked in.

Another very intriguing statement from The Magic of Thinking Big is that of all the creatures on this entire planet, only about one in ten million is a human being. I think that makes all humans pretty important in the grand scheme of things.

-M

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