How I Will Be Rich

When you’re starting a business and no one knows who you are yet, you’ve got to get your name out there. How are you going to do that? One way is to send out an introduction letter to any would-be clients. An introduction letter is letter that lets potential customers know that you exist. This will get your product or service in the hands of the companies that are relevant. I think it would be a good idea to invest in a good fax machine when starting a company. That way you can scour the internet for relevant companies and fax away. If you can’t afford a fax machine when starting up, mailing or even dropping by various places will suffice.

When writing your introduction letter, think of the problem that you are solving or the need that you are fulfilling. The idea that you want to get across is that these customers have a need that you can either fulfill for them or do it better for them. You don’t want to come off as arrogant but you do want to appear confident that you can accomplish something for them.

In writing your letter, I also believe it is a good idea to talk about their business. Say things like “your business” and “you”. For example, “Your business could see profits double with the added revenue stream something like (product) could provide.” Avoid using words like “we”, “us”, “our” and “I” when giving the description of the product and it’s benefits. The customer wants to see how they benefit and some choice words can set a much more appealing tone.

What to include in an introduction letter:

• Advantages - What do you have that your competition does not. What are you bringing to the table?
• Testimonials - You want to show that other people have benefited from what you provide.
• Background - Establish some credibility. How many years have you been doing this? You want your customers to know that you know what you are doing and that you are a professional.
• Credentials - Has your product won any awards or been featured in any prominent magazines or t.v. shows?
• Guarantees - Do you offer any guarantees that prove the quality of your product or service?
• Contact Info - Once the customer knows what you can do for them, make sure they can easily contact you to take advantage of your service.

One last tip that may be beneficial for those who are mailing or dropping off their letter of introduction would be to use some nice letter head. Make sure it’s on nice paper with your company logo on it. It’s just one more thing that can make you look that much more professional and impress your potential customers.

Starting a new business is not easy and it takes a lot of hard work. My goal is to give some ideas to make a start up a little bit easier. This is one idea that can market and promote your company that can be very cost efficient. It’s only the cost of the paper and ink.

-M

Popularity: 26% [?]

 Subscribe in a reader