Want to Grow Your Business? Write an Introduction Letter.
October 3rd, 2007 | 
Author: 
When you’re starting a business and no one knows who you are yet, you’ve got to get your name out there. How are you going to do that? One way is to send out an introduction letter to any would-be clients. An introduction letter is letter that lets potential customers know that you exist. This will get your product or service in the hands of the companies that are relevant. I think it would be a good idea to invest in a good fax machine when starting a company. That way you can scour the internet for relevant companies and fax away. If you can’t afford a fax machine when starting up, mailing or even dropping by various places will suffice.
When writing your introduction letter, think of the problem that you are solving or the need that you are fulfilling. The idea that you want to get across is that these customers have a need that you can either fulfill for them or do it better for them. You don’t want to come off as arrogant but you do want to appear confident that you can accomplish something for them.
In writing your letter, I also believe it is a good idea to talk about their business. Say things like “your business” and “you”. For example, “Your business could see profits double with the added revenue stream something like (product) could provide.” Avoid using words like “we”, “us”, “our” and “I” when giving the description of the product and it’s benefits. The customer wants to see how they benefit and some choice words can set a much more appealing tone.
What to include in an introduction letter:
- Advantages – What do you have that your competition does not. What are you bringing to the table?
- Testimonials – You want to show that other people have benefited from what you provide.
- Background – Establish some credibility. How many years have you been doing this? You want your customers to know that you know what you are doing and that you are a professional.
- Credentials – Has your product won any awards or been featured in any prominent magazines or t.v. shows?
- Guarantees – Do you offer any guarantees that prove the quality of your product or service?
- Contact Info – Once the customer knows what you can do for them, make sure they can easily contact you to take advantage of your service.
One last tip that may be beneficial for those who are mailing or dropping off their letter of introduction would be to use some nice letter head. Make sure it’s on nice paper with your company logo on it. It’s just one more thing that can make you look that much more professional and impress your potential customers.
Starting a new business is not easy and it takes a lot of hard work. My goal is to give some ideas to make a start up a little bit easier. This is one idea that can market and promote your company that can be very cost efficient. It’s only the cost of the paper and ink.
-M
kindly send me an example of an introduction letter for a new business via my e-mail address
i will like a direct method of writing business introduction letter in a competitive market like Nigeria, Lagos state to be precised
please could u send me an example of 1 of your introduction letters. Thank you kindly.
Please send me sample letter, how i can send best introduction letter to customer, since i am working in service industry.
Please send me some sample letter.
Send me a sample letter pls
kindly send me an example of an introduction letter for a new business via my e-mail address
kindly send me a sample of an introductory letter via my email.
Please kindly send me a sample of introduction letter.
Thanks
Please kindly send me an example of an introduction letter for a new business, which in my own case is a call/contact center solutions business via my e-mail address.
Thank you
PLEASE send me an example of an intro letter. I’ve been crumbling papers for days. Can’t seem to get it right. I own a home renovations company
Thnak you in advance!!
kindly send me a sample business intro letter
Hi,
Could you please send me sample introduction letter for more example related to the company business.
Thank for the great help.
Akihiro.
Hi,
Could you please send me few samples of business introduction letter as we are new in the market. We want to show our existance and assistance that we can provide in the aviation sector.
Thank for your great help.
Hello!
My name is Venus and I am the manager of world cabinet design company.
We are new establish business, and I was reading about your website that really interested me to get an introduction letter about my new business. How to introduce my business to other.
Thank you so much for your consideration and I am looking forward to hearing from you.
Yours sincerely
Venus
Manager
Its really wonderful information …i really like it i want to get these type of simple and format if possible
with kind regards
Imran Kamran
Hello!
Please kindly send me a sample of intro letter. We want to introduce my business to potential customer for all about the sign supplies and also manufacture.
Thank you so much and best regards.
Yen Nguyen
Please send me a copy of your sample letter thank you!
Sir,
Could you please send me a sample introduction letter. We are newly started firm. We undertake fabrication, Sandblasting and painting of structurals.
I am starting a new company please forward few sample letter to introduce our self in the market.
Please could you send me an samples of your introduction letters.
Our products are injection and hydraulic pipes, brake hoses, steering system hoses and hoses for the automotive Industry.
Thank you vey much.
dear sir,
i would like to write a letter to multinational companies introducing our self as a leading manufactrer of paper bags. we have our complete unit of offset printing with advanced and skilled machine. and we are also the manufactrer of corogate boxes.
Dear Sir, I am starting a transportation company. Can you please send me a few sample letters introducing myself and my new company. I am planning to target hotels, corporate clients, restaurants, etc. etc. I would really appreciate your assistance. Thank you.
I am starting a new company please forward me a sample letter to introduce myself in the market.
If you want to present your company in market. you have to send Newsletter to every companies that you consider they are your clients by email. It is very useful. And another way is to send them your introduction letter by Fax.