Archive for the ‘Entrepreneurial’ Category

Wine and a Massage – Sounds Good to Me

Wine

Over at MS Money they posted an article about some great new businesses that involve food. There are some really great ideas over there. I really love reading articles like this because it really gives me inspiration for my future businesses. It’s great to see people taking their little ideas and making them realities and making them successful. Not to mention that I really want to check out some of these in real life. The number 2 business on this list combines wine tasting with a massage. All I can say is, “why didn’t I think of that?” That sounds amazing!

Read the full article here.

Enthusiasm is the Way to Success

Enthusiasm

Some sales people seem to be so good at grabbing your attention and getting your interest in what they’re selling. Some, on the other hand, seem to just make you angry and you have no problem turning them away. Why is this?

There are a lot of factors that go in to a good sales representative but I can almost guarantee that one of them has to do with the enthusiasm of the sales person. When someone is so interested and so excited about what they do, it’s hard not to pass that interest on to others. Enthusiasm in your work makes work easier as well. If you love what you are doing and you are genuinely interested in it, your days will go much quicker.

Since this site deals a lot with starting a business and entrepreneurship, I thought it would be a good idea to talk about this very vital point that goes in to a business. Enthusiasm can make all the difference in the start up of a new company. The fact that you love what you are doing comes across when you talk to your customers. Get excited about what you do and you will have no problem getting your customers excited as well.

The main thing to do when starting a company, a blog, a hobby or pretty much anything is to really get to know it. Do a lot of research on your subject and become an expert. If you’re talking about a company, look forward a little bit and see what you stand to make. Nothing can really garner up enthusiasm like the idea of how much money can be made in the future. I sure know that, looking in to the future of my companies, seeing the financial potential motivates the hell out of me. Become and expert, get to know your product and learn to enjoy all the aspects of that product.

Even if you don’t have a product or a company in mind, you can probably think of a subject and dig a little deeper in to it. You may find something that really interests you. For example, you may have absolutely no interest or knowledge in something like powder coating. If you really start to dig deep in to the subject, you start to learn the different types of customers you will be working with, the type of equipment that you work with, the process that goes in to it, the various types of powder, the weather conditions that are the most supportive of the technique and probably even the money that can be made in the industry. When you start really digging deeper in to a subject and become an expert, you will gain that enthusiasm that’s required to really get something rolling. That’s how companies get started that, seemingly, make boring products. Dig deeper and there’s a whole world within that industry that makes it exciting that most people never see.

You should hear Joe and I sitting around talking about our blogs or the company that we work for. We sit around for hours and throw ideas off each other. We get so excited about what we do and, hopefully, it shows through in the work that we do. Dig deeper, become an expert and gain the enthusiasm of every endeavor you partake in. I guarantee it will make you a more successful person.

-M

How To Conquer Parkinson’s Law

timecard.jpg

Matt and I played a little flip-flop on the website writing today. So if you’re wondering where ‘Ol Matt ran off to, check out his post over at our other site, Be Healthy and Relax. Now on to what I have to say…

The name Parkinson’s Law may be one you have not heard of before, but I’m sure that you, along with the rest of us, tend to fall into the trap of its concept. Simply put, Parkinson’s Law is a theory that says, if given a task and a certain amount of time to complete it, you fill every living second until the completion time to finish the project. You will basically find mundane tasks until you feel the time pinch to complete the task. We have dealt with this theory since grade school. This is when we developed and learned to exercise Parkinson’s Law’s largest contributor: Procrastination. We cannot deny that procrastination has taken control of us from time to time. There are a lucky few out there that are more apt to taming their procrastination, but knowing and understanding how to conquer Parkinson’s Law is definitely one of the most beneficial steps to becoming more productive and allowing you to control your own life.

The most common place that Parkinson’s Law is put to test is in the workplace, during 9-5. Each day we are allotted this socially accepted time to complete the various tasks which are assigned to us. Why 8? Who was the genius that told us that we needed to mull around for 8 hours to complete tasks that could be easily shortened into 2 or 3? Of course this example does not relate to everyone’s working situation, but it can definitely shorten the time we believe a project takes to be completed. Being stuck in the 9-5 can make you feel like there is no incentive to work more diligently, but doing so will free your time to become more effective within the company while possibly opening doors to learn qualities of a higher position. With this ability you are becoming a greater treasure to your company, as well as gaining the entrepreneurial skills that you’d like to have for the future. Here are a few tips that should help us all get over the evils of Parkinson’s Law…

  • On a personal level, keep your to-do lists more concise and meaningful. Don’t clutter it with unimportant tasks that just fill time. Set deadlines to your meaningful tasks to times that seem almost impossible. You’ll find a way to complete them if you try.
  • On a working level, break down the 8 hour day into a bunch of smaller deadlines. Control as much time as you can within your given workday. Doing this will force you to complete those previously long and drawn out projects.
  • On both a personal and a working level, use the 80/20 law I pointed out in my post, The 100 Year Old Golden Rule. Once again, separate the important from the unimportant. Use this to free up more of your day so you can feel like you have that huge load off your back.

Hopefully putting a name to the struggles of procrastination and time management has helped you learn to take more control of them. The key is to bang out all of those daily tasks with the most efficient methods so you can spend the rest of that lost time on yourself, and with family and friends. Good luck!

Want to Grow Your Business? Write an Introduction Letter.

Fax

When you’re starting a business and no one knows who you are yet, you’ve got to get your name out there. How are you going to do that? One way is to send out an introduction letter to any would-be clients. An introduction letter is letter that lets potential customers know that you exist. This will get your product or service in the hands of the companies that are relevant. I think it would be a good idea to invest in a good fax machine when starting a company. That way you can scour the internet for relevant companies and fax away. If you can’t afford a fax machine when starting up, mailing or even dropping by various places will suffice.

When writing your introduction letter, think of the problem that you are solving or the need that you are fulfilling. The idea that you want to get across is that these customers have a need that you can either fulfill for them or do it better for them. You don’t want to come off as arrogant but you do want to appear confident that you can accomplish something for them.

In writing your letter, I also believe it is a good idea to talk about their business. Say things like “your business” and “you”. For example, “Your business could see profits double with the added revenue stream something like (product) could provide.” Avoid using words like “we”, “us”, “our” and “I” when giving the description of the product and it’s benefits. The customer wants to see how they benefit and some choice words can set a much more appealing tone.

What to include in an introduction letter:

  • Advantages – What do you have that your competition does not. What are you bringing to the table?
  • Testimonials – You want to show that other people have benefited from what you provide.
  • Background – Establish some credibility. How many years have you been doing this? You want your customers to know that you know what you are doing and that you are a professional.
  • Credentials – Has your product won any awards or been featured in any prominent magazines or t.v. shows?
  • Guarantees – Do you offer any guarantees that prove the quality of your product or service?
  • Contact Info – Once the customer knows what you can do for them, make sure they can easily contact you to take advantage of your service.

One last tip that may be beneficial for those who are mailing or dropping off their letter of introduction would be to use some nice letter head. Make sure it’s on nice paper with your company logo on it. It’s just one more thing that can make you look that much more professional and impress your potential customers.

Starting a new business is not easy and it takes a lot of hard work. My goal is to give some ideas to make a start up a little bit easier. This is one idea that can market and promote your company that can be very cost efficient. It’s only the cost of the paper and ink.

-M

Set Up A Website For Your New Business Cheap

I mentioned in my post about starting a business that it is a good idea to set up a website when you first get started. The reason behind this is that you want people to have somewhere to go to get to know a little bit about what you do and who you are.

The first thing you are going to need when setting up a website is a domain name. The domain name is the actually web address that people will identify your website with. The domain for this site, for example, is www.howiwillberich.com. If your company is called Wolf Productions you would want to see if you can get the domain www.wolfproductions.com. If it’s not available, try www.wolfproductions.net. Basically, you will need to try names until you get one that you like and is available. Domain registration is cheap. GoDaddy.com has domains for $9.99 per year for a .com or a .net.

Once you’ve got your domain name registered, you’ve got to get a host. Hosting prices vary all over the place but can actually be found for pretty cheap these days. Since your business is brand new, you probably are not going to be expecting massive amounts of traffic. You probably won’t even need a gigabyte of space but most hosts offer hundreds of gigabytes. This is basically so that they can look better than the competition. This amount of space is unnecessary for a small business website. Here is a list of some inexpensive web hosts that would be perfectly fine for your new small business.

Once you’ve got your domain name and you’ve got the host, it’s time to start putting content on your site. Some things that are good to include in your website are:

  • Give Information about your company. Explain what it is that you do and what makes you better than the competition out there.
  • In some industries it may be beneficial to give a little bit of personal knowledge as well. If you are a family owned company, people like to hear about that. It’s very respectable.
  • Images of the work that you do. If you do powder coating, for instance, you can post some pictures of the more impressive projects that you have worked on.
  • Customer feedback of your company. Take any e-mails that people have sent you and quote them. If you don’t have any, e-mail or call some of the people that you know where happy with your work and ask them for a comment that you can post in the customer feedback section of your site.
  • Contact information. People know what you do, they’ve seen the work you’ve done and they know that you have happy customers. Give them a way to contact you so that they can be your next customer.

And that’s it. For about $58.00 per year you can have your very own website. All that you need to do is promote it and I’ll get to that in a later post.

-M

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